Building Your Hotel’s Content System - On Site

On-site presence & team training for hotels tired of outsourcing their visibility.

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Services I offer:

A modern, minimalist boutique hotel lobby with neutral tones, textured walls, and decorative vases, plants, and stylish seating arrangements.

Marketing & Content Strategy Consultation (on-line)

Duration: 60-90 minutes

A focused consultation for hotel owners and management teams who are unsure whether their current brand, content, or visibility strategy is moving in the right direction, and need an experienced outside perspective to assess it honestly.

Best for:

  • Property with none, weak, or confused social presence

  • Hotels that are unsure how to position themselves for the US or International markets

  • Hospitality teams that need a fresh strategy outlook before booking a residency

What you get:

✓ 60-90 minutes one-on-one video strategy session

✓ Audit of current content and brand visuals

✓ Honest assessment of what’s underperforming, and why

✓ Clear recommendations to:

  • Optimize social positioning for the US or international traveler

  • Craft a content calendar

  • Improve captions, hashtags, posting cadence

✓ Action plan PDF with prioritized steps

Modern hotel's lobby space with large floor-to-ceiling windows showing a wooded forest outside, a fireplace, minimalist furniture, and two women sitting and talking.

Content Residency - Essential / Premium (on-site)

Duration: 5-14 days of residency

A short-term on-property residency designed to elevate the hotel’s visual identity, build a seasonal content library, and equip the team with the skills and structure to maintain it independently.

Best for:

  • Hotels that want a ready library of content

  • Hospitality teams that need a production foundation

  • Properties with a limited budget but strong long-term potential

  • Properties targeting US families and International luxury travelers

  • Hotels aiming for an ongoing visual identity

  • Resorts that want internal capabilities + elevated finished assets

What’s included:

✓ Content Production (short-form videos, high-quality photos, scene-setting hero videos, all content optimized for social + website)

✓ Brand & Systems (simple content style guide, content calendar, shot list tailored to your property)

✓ Training + Handover (on-site staff training, practical demos, starter SOP for in-house content creation)

✓ Strategy (in-depth social media audit, brand alignment, market positioning briefing)

Deliverables delivered within:

14-21 working days after residency

Luxury beachfront resort with multiple infinity pools, palm trees, and cabanas overlooking the ocean.

Temporary Creative Director Residency (on-site)

Minimum engagement: 1 month

A deeper, leadership-level on-site residency where I step in as a temporary Creative Director to define, stabilize, and elevate your hotel’s visual and content direction across all guest-facing touchpoints.

This is not content production support.
This is creative leadership — without hiring a full-time role.

Best for hotels that:

  • lack internal creative direction

  • feel visually inconsistent across platforms

  • want a cohesive brand presence without hiring a full-time role

What’s included:

✓ Visual & Brand Direction
Definition and refinement of your visual narrative, tone, and standards

✓ Creative Oversight
Guidance and approval of content direction across social media, website, and key brand channels

✓ Team & Partner Alignment
Direction for in-house teams and external collaborators to ensure consistency and quality

✓ Systems & Standards
Establishment of repeatable creative frameworks, guidelines, and decision-making processes

✓ Strategic Presence
On-site leadership, real-time feedback, and hands-on guidance during the residency

  • "We recovered the investment within our first few direct bookings. Great service."

    —Diane, Boutique Hotel Owner in North Carolina

  • "The biggest value was that Olya taught my team how to create better content themselves. We are no longer dependent on influencers or UGC creators."

    —Mike, General Manager at the luxury Resort in Hawaii

  • "Having someone who understands the US luxury market made a real difference. The visuals finally speak to the guests we want to attract."

    —Founder, Eco-Luxury Property

  • "Our social media finally feels cohesive and premium. Everything looks intentional now, not like random photos from different people."

    —Viktor, Owner of the Boutique hotel in Armenia

  • "It felt like having an in-house creative director for a week. Super cool experience. Will be working together again."

    —Jeremy, Hotel Owner in Sedona, AZ

I work at the intersection of hospitality, aesthetics, and strategy.

Every project is designed to respect the hotel’s rhythm, elevate its presence, and leave behind a system - not just content.

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My ethos